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The Founder & Designer

Founder and Designer

Katie Ji spent her childhood in mainland China where the manufacturing of cashmere is a thousand-year-old tradition which continues being refined until today. This craftmanship has heavily influenced Katie Ji and remains a steady source of inspiration for her. The far east philosophy of love for detail and perfection is the base of Katie Ji’s holistic approach as founder and designer of LU REN.

The brand has been named after Katie Ji’s grandmother which played a crucial role during her childhood. She taught her self-confidence to follow her dreams and turn them into reality.

Her international and multicultural experiences have founded her sympathy and respect for diverse ways of living, cultures, and traditions as well as her understanding of the broad meaning of clothes in people’s lives. “Ideally the clothes help the wearer to feel protected, good, self-confident and naturally beautiful and unique.”, says the designer to describe the credo of her creative work.

2013 the label LU REN was founded in Seefeld (Bavaria) by Katie Ji. The womenswear collection stands since for exclusive knitwear and fashion made with cashmere and other exquisite yarns, for timelessly modern fashion that keeps fascinating and surprising.