About LU REN
LU REN was founded in 2013 in Seefeld near Munich.
The founder and designer is Chinese-born Katie Ji, who pursues her passion for fashion and fine knitwear. She uses only the highest quality yarns. All her cashmere yarns come from Mongolia, the home of the famous cashmere goat. She works directly with the most renowned local suppliers, who also supply global brands like Hermès and many other famous maisons. Thanks to her excellent supplier network, she can offer the highest quality at a very reasonable price.
DREAMS COME TRUE
With LU REN's Spring/Summer 2025 collection, Knit Dreams, knitting dreams come true. Experience the luxurious softness and sustainable charm of hemp knitwear. Enjoy the season in garments that combine opulence and environmental awareness, offering exceptional comfort and timeless elegance. Each piece is crafted with the utmost care to ensure a perfect balance of sophistication and sustainability.
Founder & Designer KATIE JI
Katie Ji spent her childhood on the Chinese mainland, where cashmere processing is a millennia-old tradition that continues to this day. This craftsmanship has had a decisive influence on Katie's design talent and remains a constant source of inspiration. This Far Eastern philosophy, with its attention to detail and perfection, forms the basis of Katie's diverse activities as founder and designer of LU REN.
Katie Ji named the brand after her grandmother, who was her most important supporter growing up. She instilled in Katie the confidence and belief that she could achieve her dreams.
Katie's experiences in different countries have shaped her understanding and respect for different lifestyles, cultures, and traditions, as well as her sensitivity to the comprehensive significance of clothing in people's everyday lives. "At its best, clothing helps the wearer feel protected, comfortable, confident, and naturally beautiful and unique," is how the designer describes the credo of her creative work.
In 2013, Katie Ji founded her own company based in Seefeld, Bavaria. Since then, the LU REN womenswear collection has stood for exclusive knitwear made from cashmere and other fine yarns, for timelessly modern fashion that never ceases to fascinate and surprise.
LU REN X YOU
Do you want to work at LU REN? We're always looking for great new employees to join our team at our location in Seefeld (Bavaria).