TRACHTEN EDIT WITH Wiesn-Wirtin Franziska Reichert
On September 19, it’s that time again: O’zapft is!
For everyone looking to perfect their traditional Bavarian look, we have curated a selection of pieces to complete the outfit. From cosy cardigans crafted from luxurious cashmere and silk to elegant knitwear, these selected styles complement any dirndl, combining warmth with effortless elegance.
Franziska Reichert, host of the Bräurosl festival tent, shares her personal styling tips and shows how traditional dress can be styled in an individual and sophisticated way. Her look features a dirndl and traditional pieces by Lodenfrey.
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Tradition Meets Personality
During the shoot, we asked Franziska Reichert how personal style and femininity can be combined with traditional dress.
“You can express your personality beautifully through a dirndl. The choice of shoes, blouse and knitwear makes every look truly individual.”
Preserving tradition while embracing your own personal style – for Franziska Reichert, this is precisely what makes traditional dress so special.
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